Mô tả công việc

1. Brand Strategy, Positioning

• Lead the development and execution of Sao Mai’s overall brand strategy.
• Define, refine, and strengthen the company’s brand positioning across domestic and international markets.
• Develop compelling value propositions, brand messaging frameworks, and unique selling propositions (USPs) that clearly differentiate Sao Mai from competitors.
• Lead brand development initiatives in line with business growth objectives and evolving market needs.
• Establish a clear and consistent brand architecture across the company’s product portfolio.
• Ensure brand consistency across all customer touchpoints and communication channels.

2. Corporate Branding & Brand Communications

• Lead corporate branding initiatives to strengthen Sao Mai’s reputation and visibility in target markets.
• Oversee the development and continuous improvement of company profiles, corporate presentations, brochures, product catalogues, videos, sales kits, and other marketing assets.
• Ensure all communication materials effectively communicate the company’s value proposition and brand positioning.
• Drive thought leadership and brand awareness initiatives that support business growth and customer engagement.

3. Product Marketing & Portfolio Development

• Guide the development of product positioning strategies across key product categories.
• Ensure clear communication of product benefits, applications, and competitive advantages.
• Support the commercialization of new products by developing effective product marketing and go-to-market strategies.
• Partner with Sales, R&D, and Product teams to align product messaging with customer needs and market opportunities.

4. Market Intelligence & Strategic Insights

• Monitor industry trends, customer needs, competitive activities, and emerging opportunities across domestic and international markets.
• Translate market insights into actionable recommendations that support brand development and commercial growth.
• Identify opportunities to strengthen Sao Mai’s competitive positioning and market presence.

5. Digital Presence & Customer Engagement

• Lead the strategic direction of the company’s website, LinkedIn presence, and digital communication channels.
• Ensure digital content and communication activities consistently reinforce the desired brand positioning.
• Identify opportunities to increase brand visibility, customer engagement, and market influence.

6. Trade Shows, Exhibitions & Industry Engagement

• Lead the branding and business objectives for domestic and international trade exhibitions, industry events, and customer engagement activities.
• Ensure exhibition participation strengthens brand awareness and supports commercial goals.
• Guide the team in maximizing opportunities before, during, and after exhibitions and industry events.
• Support Sao Mai’s presence at key international trade fairs and industry platforms.

7. Team Leadership & Execution Excellence

• Lead, mentor, and develop the Marketing team to build a high-performing and commercially focused function.
• Establish clear objectives, KPIs, and development plans for team members.
• Ensure effective execution of marketing initiatives while maintaining alignment with strategic priorities.
• Foster a culture of ownership, agility, collaboration, and continuous improvement.

8. Budget & Performance Management

• Develop and manage annual marketing plans and budgets.
• Monitor the effectiveness and return on investment of branding and marketing initiatives.
• Track performance metrics and recommend improvements to maximize business impact.
• Provide strategic recommendations and regular updates to senior management.

Yêu cầu

• Bachelor’s degree in Marketing, Business Administration, Communications, International Business, or a related field.
• Minimum 10 years of marketing experience, including at least 3 years in a leadership role.
• Strong experience in Brand Strategy, Brand Management, Brand Positioning, Value Proposition Development, Corporate Branding, Product Marketing, or Commercial Marketing.
• Demonstrated success in building, strengthening, repositioning, or revitalizing brands.
• Proven ability to translate brand strategy into effective execution and measurable business outcomes.
• Strong commercial acumen and ability to connect branding initiatives with business objectives.
• Excellent communication, presentation, and stakeholder management skills.
• Professional proficiency in both English and Vietnamese.
• Preferred Qualifications
• Experience in export-oriented B2B industries, particularly food ingredients, agricultural products, beverages, FMCG exports, manufacturing, or related sectors.
• Experience supporting international markets such as the United States, Europe, China, Japan, or Southeast Asia.
• Hands-on experience participating in, planning, or managing international trade exhibitions and industry events (e.g., Gulfood, SIAL, Anuga, Thaifex, Food Ingredients exhibitions, or similar).
• Experience working with brand positioning, value proposition development, and brand differentiation for international markets.
• Familiarity with fruit processing, food ingredients, agricultural products, herbal liqueur, and herbal products, or related sectors is an advantage.

Quyền lợi

• Được hưởng chế độ BHYT, BHXH, BHTN theo quy định
• Cung cấp laptop mới cho nhân viên
• Được review 2 lần trong năm
• Môi trường làm việc hòa đồng, thân thiện